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Green and competitiveness

Green and competitive
Influences on environmental new product development performance
Devashish Pujaria,*, Gillian Wrightb, Ken Peattie

Journal of Business Research 56 (2003) 657– 671

Abstract
This article reports the findings of a large-scale research project on environmental new product development (ENPD) within British
manufacturers. A major contribution of this article is the attempt to integrate new product development (NPD) and environmental
management philosophies in order to develop and empirically test a theoretical framework for ENPD and performance. As such, it is one of
the first studies to go beyond the anecdotal evidence in the extant literature, to empirically research ENPD activities and their impacts. This
contributes to the debate about the potential for firms to be ‘‘green and competitive’’ by examining the relationship between ENPD activities
and market and eco-performance for environmental new products. Contrary to the popular perception, the results suggest that there is more
synergy than conflict between the conventional and environmental product development paradigms.

河北经贸大学经济研究所 2011-2012 版权所有
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